GreenLawns provides a lawn fertilizer and weed control service. The company is adding a special aeration treatment as a low-cost extra service option, which it hopes will help attract new customers. Management is planning to promote this new service in two media: radio and direct-mail advertising. A media budget of $3,500 is available for this promotional campaign. Based on past experience in promoting its other services, GreenLawns obtained the following estimate of the relationship between sales and the amount spent on promotion in these two media. S = −2R2 − 10M2 − 8RM + 18R + 34M where S = total sales in thousands of dollars R = thousands of dollars spent on radio advertising M = thousands of dollars spent on direct-mail advertising. GreenLawns would like to develop a promotional strategy that will lead to maximum sales subject to the restriction provided by the media budget. (a) What is the value of sales (in dollars) if $2,500 is spent on radio advertising and $1,000 is spent on direct-mail advertising? S = $   (b) Formulate an optimization problem that can be solved to maximize sales subject to the media budget. Max     −2R2−10M2−8RM+18R+34M       s.t.         R+M       ≤ 3.5 (c) Determine the optimal amount to spend (in dollars) on radio and direct-mail advertising. (Round your answers to the nearest dollar.) radio R =$  direct-mail M =$   How much money (in dollars) will be generated in sales? Total sales

In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods ea faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 3. 6 4 6. 5 7 (a) Use a = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. O Ho: At least two of the population means are equal. H : At least two of the population means are different. O Ho: Not all the population means are…

Profitability remains a challenge for banks and thrifts with less than $2 billion of assets. The business problem facing a bank analyst relates to the factors that affect return on assets (ROA), an indicator of how profitable a company is relative to its total assets. Data collected from a sample of 20 community banks include the ROA (%), the efficiency ratio (%), as a measure of bank productivity (the lower the efficiency ratio, the better), and total risk-based capital (%), as a measure of capital adequacy. Complete parts (a) through (g) below. Click the icon to view the data table. a. State the multiple regression equation. Let X₁¡ represent the efficiency ratio (%) and let X₂¡ represent the total risk-based capital (%). Ŷ₁=+X₁₁+Xzi (Round the constant to two decimal places as needed. Round the coefficients to four decimal places as needed.) Distribution Costs ROA (%) 1.04 0.77 0.14 1.44 0.90 1.16 1.07 1.58 1.45 1.15 1.17 3.40 0.86 0.66 0.81 1.14 0.83 0.86 1.14 1.04 TOlal Efficiency…

In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 7 3 6 6 3 5 6 4 5 5 5 5 6 5 6 6 Find the value of the test statistic.   Find the p-value. (Round your answer to three decimal places.) p-value =  (b) At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing…