Good problem statement includes both a statement of: Select one: a. research objectives and research hypothesis b. research hypothesis and research questions c. research topic and research objectives d. research objectives and research questions   When we are reasoning from the specific to the general, we are using ____________contrast, when we are reasoning from the general to the specific, we are using __________ reasoning. In reasoning. Select one: a. Theoretical; predictive b. Deductive; inductive c. Inductive; deductive d. Predictive; theoretical

As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study

Whice best describes a "beta error" in business research?   Group of answer choices a. Concluding something is not significant (Accepting Ho) when in fact it is not. b. Concluding something is not significant (Accepting Ho) when in fact it is. c. Concluding something is significant (Rejecting Ho) when in fact it is not. d. Concluding something is significant (Rejecting Ho) when in fact it is. e. A beta error is not possible in business research

How is consistency exhibited in the following parts of a research paper? v  Title v  Theoretical Framework v  Conceptual Paradigm v  Statement of the Problem – Preparation of Instrument

"We need to talk about this right now," Sally said. Mickie told her, "Not here and not now. We'll get back to it later." This is an example of different _______________ goals. chronemic content relationship process

Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 1. The difference between human needs and wants is that needs are not created by marketers. Explanation:

1) Uses of secondary research include all of the following EXCEPT: a. Identifying the problem b. Story completion c. Develop an approach to the problem d. Estimating demand

You are the new Vice President of Sales for Penske Motors, one of America’s leading automotive dealership groups that operates over 100 individual dealerships across the country. While you are an experienced marketer, you are new to the automotive business. Naturally, given Murphy’s Law, one of your first recommendations will involve a decision about how the sales operation for all of the company’s dealerships will be structured—and passionate opinions abound on both sides of this issue.

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3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?