Give typing answer with explanation and conclusion  1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM?   a. Increased by 15%   b. Increased by 1.5%   c. Increased by 150%   d. Decreased by 1.5%

49

Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in A. problem recognition.                      B. an internal search.                            C. an external search.                        D. a purchase task.                             E. the creation of an antecedent state.

Think of individual interviews as a way to do market research. Which of the following statements are NOT true about individual interviews? (Select all answers which apply.) Group of answer choices Individual interviews have to be conducted in the individual's home in order to be valid. There is no need to worry about the individual being wrongly influenced by other participants during the interview.  The interviewer can ask in-depth questions and present visual aids and have their undivided attention when they answer.  An individual can test a product under the guidance of the research in order to give further feedback about how a product works. Individuals don't cost as much and you can learn just as much with 3 interviews as you can with an entire focus group.

36