Give typing answer with explanation and conclusion 1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM? a. Increased by 15% b. Increased by 1.5% c. Increased by 150% d. Decreased by 1.5%

Give typing answer with explanation and conclusion 1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM? a. Increased by 15% b. Increased by 1.5% c. Increased by 150% d. Decreased by 1.5%

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Give typing answer with explanation and conclusion

1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM?

a. Increased by 15%

b. Increased by 1.5%

c. Increased by 150%

d. Decreased by 1.5%

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