Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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There are 2 boxex in the front of every box i attached the both plz look and answer
preferences
geography
requiring an ID
sensitivity to price
the product being non transferable
mmmual
resales not being profitable
demographic information
limiting the number a person can buy
tur
ins
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Transcribed Image Text:preferences geography requiring an ID sensitivity to price the product being non transferable mmmual resales not being profitable demographic information limiting the number a person can buy tur ins
K
Price discrimination requires the ability to sort customers and the ability to prevent arbitrage. Explain how the following can function as price discrimination schemes and discuss both sorting and arbitrage:
a. Requiring airline travelers to spend at least one Saturday night away from home to qualify for a low fare.
Customers are sorted based on
Arbitrage is prevented by
b. Insisting on delivering cement to buyers and basing prices on buyers' locations.
Customers are sorted based on
Arbitrage is prevented by
c. Selling food processors along with coupons that can be sent to the manufacturer for a $10 rebate.
Customers are sorted based on
Arbitrage is prevented by
d. Offering temporary price cuts on bathroom tissue.
Customers are sorted based on
Arbitrage is prevented by
e. Charging high-income patients more than low-income patients for plastic surgery.
Customers are sorted based on
Arbitrage is prevented by
Y
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Transcribed Image Text:K Price discrimination requires the ability to sort customers and the ability to prevent arbitrage. Explain how the following can function as price discrimination schemes and discuss both sorting and arbitrage: a. Requiring airline travelers to spend at least one Saturday night away from home to qualify for a low fare. Customers are sorted based on Arbitrage is prevented by b. Insisting on delivering cement to buyers and basing prices on buyers' locations. Customers are sorted based on Arbitrage is prevented by c. Selling food processors along with coupons that can be sent to the manufacturer for a $10 rebate. Customers are sorted based on Arbitrage is prevented by d. Offering temporary price cuts on bathroom tissue. Customers are sorted based on Arbitrage is prevented by e. Charging high-income patients more than low-income patients for plastic surgery. Customers are sorted based on Arbitrage is prevented by Y
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