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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
give a precise example and analysis where the combination of push and pull marketing, with digital and traditional channels is simply imperative for marketing communications effectiveness
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- Evaluate the evolution of marketing communications in the digital age, highlighting the key factors that have led to the growth of digital marketing.arrow_forwardExamine the advantages and disadvantages of traditional advertising channels, focusing on their reach, cost-effectiveness, and ability to engage audiences.arrow_forwardWhat is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.arrow_forward
- How do businesses determine the most effective marketing channels to reach their target audience?arrow_forwardanalyze the future of marketing communications by discussing emerging trends, potential shifts in consumer preferences, technological advancements, and predictions about how the balance between digital and traditional channels might evolve.arrow_forwardExplain the concept of integrated marketing communications (IMC) and its role in maintaining consistency across various marketing channels.arrow_forward
- Explain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer Consumerarrow_forwardutilizing the concepts of push and pull marketing , analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategyarrow_forwardW hat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?arrow_forward
- The role of marketing distribution is to facilitate the production of products without direct customer feedback to help a company develop a direct channel selling system to buy small quantities of products from producers and break them down into narrow assortments for customers to increase the amount of work that must be done by producers and consumers to transform the assortments of products made by producers into the assortments wanted by consumers E O O O Oarrow_forwardDescribe the four sales channels. Over-the-counter (retail) selling takes place in a retail location and usually involves providing product information and completing a sale. Field selling involves making personal sales calls on customers. Under certain circumstances, telemarketing is used to provide product information and answer questions from customers who call. Inside selling relies on phone, mail, and e-marketing to provide sales and product services for customers on a continuing basis.arrow_forward
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