Explain the concept of integrated marketing communications (IMC) and its role in maintaining consistency across various marketing channels.

Explain graphically the Business marketing channels?

Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using. Be sure to include: Name of brand Industry Examples and descriptions of traditional channels used by this brand Examples and descriptions of digital channels used by this brand What do you think the strategy is for the brand?

Explore strategic issues in marketing channels, including leadership, cooperation, and conflict.