Give a critical account of Triggers of Internationalization/Globalization in the context of the passage,citing examples of your own “Most of us are surrounded by communication channels and tools that keep us constantly connected to sources of information and people in our communities” (Thurlow, Lengel, & Tomic, 2004, p.83). The current communication channel claiming responsibility for a large portion of this information and contact is computer-mediated. One of the most significant functions of computer-mediated communication (CMC) is its contribution to globalization. Over the past decade, the concepts of computer-mediated communication and globalization have become synonymous. This synergy has allowed Computer-mediated communication and globalization to thrive when applied to social, academic, and business-related situations. Computer-Mediated Communication Defined Computer-mediated communication is “communication that takes place between human beings via the instrumentality of computers” (Thurlow, Lengel, & Tomic, 2004, p.83). Computer-mediated communication is a widely accepted concept that has been appropriately applied to illustrate the communication process “occurring via a computer terminal and a communication network such as the Internet” (Alexander, Dawson, & Ichharam, 2006, p.241). As a result of the convenience and flexibility this channel provides, CMC can be effectively used to orchestrate a variety of communication situations. In addition to the ability to communicate on an international level, CMC has the ability to gather information and connect on an intercontinental level, a concept more specifically referred to as globalization. Globalization Defined The term globalization was coined in the 1980’s to encapsulate the occurrence of developing interconnectedness of world’s population (Cissna, 2009, p.257). This interconnectedness has led to an increased interest in globalization. Globalization is not a recently developed concept. However, the rapidly increasing access to the Internet has broadened its reach and intensified its pace. According to Friedman (2010) the first version of globalization, or globalization 1.0, started when Christopher Columbus discovered that the world was round. The second version of globalization or globalization 2.0 began during the industrial revolution, and the final version, globalization 3.0 started in early 2000. Globalization 3.0 coupled with computer-mediated communication established a concrete communication network devoted to advancing social connectedness, accessing academic information, and dominating the business world. In addition to these main functions of globalization and computer-mediated communication, Friedman (2010) has deduced that with each version of globalization, the world gets smaller and more connected. Cissna (2009) continues to build upon Friedman’s theory of globalization by emphasizing the importance of developing and maintaining global relationships. Since the beginning of time people have continuously spread throughout the planet in an effort to build and strengthen relationships extending across the globe. The increasingly advanced technology has enabled people around the world to link up with superior speed and ease. One of the newly popular communication technologies spreading across the globe is wireless Internet. “Wireless technologies pumped up collaboration, making it mobile and personal” (Baltzan, 2009, p.4). One of the main reasons technology and wireless Internet has become a great success is because of the advanced level of convenience and personalization associated with the newly popular innovation. As a result of these innovations, social networking sites have grown in popularity. Social Factors Social networking sites such as Linkedin and Facebook have added to the development of global relationships. These social networking sites allow members to create a profile page for either a professional or more routine channel of communication. These sites encourage users to build a list of friends or contacts, allowing them to stay in touch with friends and family both across the country and across the globe. Over the past few years, social networking sites have grown in popularity and expanded their target market considerably. When these sites were first introduced, they were designed to draw in college students. However, the exclusivity of these sites did not last long, as high school, middle school, and elementary school students began to inundate these sites. Despite the original intentions of these networking sites, the profiles extended to students of all ages, their parents, and even their grandparents. In addition to social networking sites that allow people of all ages to connect on a global level, there are also computer-mediated

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Give a critical account of Triggers of Internationalization/Globalization in the context of the passage,citing examples of your own


“Most of us are surrounded by communication channels and tools that keep us constantly connected to sources of
information and people in our communities” (Thurlow, Lengel, & Tomic, 2004, p.83). The current communication channel
claiming responsibility for a large portion of this information and contact is computer-mediated. One of the most significant
functions of computer-mediated communication (CMC) is its contribution to globalization. Over the past decade, the
concepts of computer-mediated communication and globalization have become synonymous. This synergy has allowed
Computer-mediated communication and globalization to thrive when applied to social, academic, and business-related
situations.
Computer-Mediated Communication Defined
Computer-mediated communication is “communication that takes place between human beings via the instrumentality of
computers” (Thurlow, Lengel, & Tomic, 2004, p.83). Computer-mediated communication is a widely accepted concept that
has been appropriately applied to illustrate the communication process “occurring via a computer terminal and a
communication network such as the Internet” (Alexander, Dawson, & Ichharam, 2006, p.241). As a result of the
convenience and flexibility this channel provides, CMC can be effectively used to orchestrate a variety of communication
situations. In addition to the ability to communicate on an international level, CMC has the ability to gather information and
connect on an intercontinental level, a concept more specifically referred to as globalization.
Globalization Defined
The term globalization was coined in the 1980’s to encapsulate the occurrence of developing interconnectedness of
world’s population (Cissna, 2009, p.257). This interconnectedness has led to an increased interest in globalization.
Globalization is not a recently developed concept. However, the rapidly increasing access to the Internet has broadened
its reach and intensified its pace. According to Friedman (2010) the first version of globalization, or globalization 1.0,
started when Christopher Columbus discovered that the world was round. The second version of globalization or
globalization 2.0 began during the industrial revolution, and the final version, globalization 3.0 started in early 2000.
Globalization 3.0 coupled with computer-mediated communication established a concrete communication network
devoted to advancing social connectedness, accessing academic information, and dominating the business world. In
addition to these main functions of globalization and computer-mediated communication, Friedman (2010) has deduced
that with each version of globalization, the world gets smaller and more connected. Cissna (2009) continues to build upon
Friedman’s theory of globalization by emphasizing the importance of developing and maintaining global relationships.
Since the beginning of time people have continuously spread throughout the planet in an effort to build and strengthen
relationships extending across the globe. The increasingly advanced technology has enabled people around the world to
link up with superior speed and ease. One of the newly popular communication technologies spreading across the globe
is wireless Internet. “Wireless technologies pumped up collaboration, making it mobile and personal” (Baltzan, 2009, p.4).
One of the main reasons technology and wireless Internet has become a great success is because of the advanced level
of convenience and personalization associated with the newly popular innovation. As a result of these innovations, social
networking sites have grown in popularity.
Social Factors
Social networking sites such as Linkedin and Facebook have added to the development of global relationships. These
social networking sites allow members to create a profile page for either a professional or more routine channel of
communication. These sites encourage users to build a list of friends or contacts, allowing them to stay in touch with
friends and family both across the country and across the globe. Over the past few years, social networking sites have
grown in popularity and expanded their target market considerably. When these sites were first introduced, they were
designed to draw in college students. However, the exclusivity of these sites did not last long, as high school, middle
school, and elementary school students began to inundate these sites. Despite the original intentions of these networking
sites, the profiles extended to students of all ages, their parents, and even their grandparents. In addition to social
networking sites that allow people of all ages to connect on a global level, there are also computer-mediated 

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