Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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(i) (What is the difference between agent middlemen and merchant middlemen?)
country middlemen
(ii)(What is the difference between home-country middlemen and foreign country
middlemen?)
(iii) (Give four (4) examples of home-country middlemen and four examples of foreign
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