Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Getting the feel of creating a business plan Textbook Problem 2.2

Please answer the following mock questions for a Fine Dining Steakhouse and Bar restaurant located in a large city: 

ANSWERS MUST BE CREATED AND MADE UP NO INCORRECT ANSWERS! MUST BE DETAILED RESPONSES 

1. Company goals

Specify your long- and short-term goals as well as any milestones or benchmarks you will use to measure your progress. For instance, if one of your goals is to open a second location, milestones might include reaching a specific sales volume or signing contracts with a certain number of clients in the new market.

 

2. Target market

Here, briefly explain who your target customers are.

 

3. Industry

Describe your industry and what makes your business competitive: Is the industry growing, mature or stable? What is the industry outlook long-term and short-term? How will your business take advantage of projected industry changes and trends? What might happen to your competitors and how will your business successfully compete?

 

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