Geoffrey B. Small is an avant-garde designer and unconventional businessperson. What examples does he set, and whatmight marketers for large corporations learn from his viewsand practices?
Geoffrey B. Small is an avant-garde designer and unconventional businessperson. What examples does he set, and whatmight marketers for large corporations learn from his viewsand practices?
Chapter7: Entrepreneurship
Section: Chapter Questions
Problem 1CRQ: What are the differences between classic, multipreneurs, and intrapreneurs?
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Geoffrey B. Small is an avant-garde designer and unconventional businessperson. What examples does he set, and what
might marketers for large corporations learn from his views
and practices?
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