Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Please check and explain our IFE. The company that were making this is Nesle. Badly need help, thanks.
G.Internal Factor Evaluation(IFE)
Nestle Internal Factor Evaluation
Key Internal Factors
Weight
Rate
Weighted Score
STRENGTHS
1. Introduced over 2.8 billion vegetable
portions to its food and beverage segment
0.05
3
0.15
2. Emission of greenhouse gases reduced by
37%
0.07
0.28
3. Nestle operating expenses decreased by
11%
0.05
3
0.15
4. According to S&P's Industry survey,
Plant-based meat sales rose over 20%
0.05
3
0.15
5. 45% of its revenues were derived from
North, Central, and South America: 29%
derived from North Africa, Middle East,
Europe, and Russia; and 28% from
sub-Saharan Africa, Asia, and Oceania!
0.08
0.32
6. Product Innovation or Renovation
contributes to sales with 31% in 2020
0.07
0.28
7. Strategic Partnerships with international
organizations
0.07
0.28
8. Established Customer Loyalty
0.05
0.15
9. Established CSR Programs
0.03
3
0.09
10. Commitment to Quality
0.04
14
0.16
WEAKNESSES
0.04
1
0.04
1. Revenues from milk and ice cream segment
dropped over 17% from 2019 to 2020
2. 1.6 Billion is invested in R&D annually
0.05
2
0.10
3. Nutrition and Health Science was 16%
lower than 2019
0.03
2
0.06
expand button
Transcribed Image Text:G.Internal Factor Evaluation(IFE) Nestle Internal Factor Evaluation Key Internal Factors Weight Rate Weighted Score STRENGTHS 1. Introduced over 2.8 billion vegetable portions to its food and beverage segment 0.05 3 0.15 2. Emission of greenhouse gases reduced by 37% 0.07 0.28 3. Nestle operating expenses decreased by 11% 0.05 3 0.15 4. According to S&P's Industry survey, Plant-based meat sales rose over 20% 0.05 3 0.15 5. 45% of its revenues were derived from North, Central, and South America: 29% derived from North Africa, Middle East, Europe, and Russia; and 28% from sub-Saharan Africa, Asia, and Oceania! 0.08 0.32 6. Product Innovation or Renovation contributes to sales with 31% in 2020 0.07 0.28 7. Strategic Partnerships with international organizations 0.07 0.28 8. Established Customer Loyalty 0.05 0.15 9. Established CSR Programs 0.03 3 0.09 10. Commitment to Quality 0.04 14 0.16 WEAKNESSES 0.04 1 0.04 1. Revenues from milk and ice cream segment dropped over 17% from 2019 to 2020 2. 1.6 Billion is invested in R&D annually 0.05 2 0.10 3. Nutrition and Health Science was 16% lower than 2019 0.03 2 0.06
4. Limited Growth in Confectionery Segment
Only accounted for about 8% of total sales in
2020
5. Total sales for prepared dishes and cooking
aids dropped by 5% during 2020
0.03
2
0.06
0.04
1
0.04
6. Total sales of the water has dropped 30%
in 2020
0.03
2
0.06
7. High marketing costs strains budget, limiting
resources available for other critical areas and
reducing overall profitability
0.05
2
0.10
8. High Competition Across Diverse Product
Lines
0.07
1
0.07
9. Pressure from public health concerns and
Regulations
0.06
1
0.06
10. Changing Customer's taste preferences on
beverages
0.04
2
0.08
TOTAL
100
2.68
G
286
X
expand button
Transcribed Image Text:4. Limited Growth in Confectionery Segment Only accounted for about 8% of total sales in 2020 5. Total sales for prepared dishes and cooking aids dropped by 5% during 2020 0.03 2 0.06 0.04 1 0.04 6. Total sales of the water has dropped 30% in 2020 0.03 2 0.06 7. High marketing costs strains budget, limiting resources available for other critical areas and reducing overall profitability 0.05 2 0.10 8. High Competition Across Diverse Product Lines 0.07 1 0.07 9. Pressure from public health concerns and Regulations 0.06 1 0.06 10. Changing Customer's taste preferences on beverages 0.04 2 0.08 TOTAL 100 2.68 G 286 X
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