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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Food manufacturers often set up tables in supermarkets and
offer free samples to shoppers, along with coupons for the
promoted items. Sometimes restaurants offer free coffee or
drink refills. What other products might lend themselves to
sampling? Make a list. Pick one of the items and come up with
a sampling plan for it. Where and when would you sample? To
whom would you offer samples?
Expert Solution
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