ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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**Figure 10.5** illustrates the demand, marginal revenue, and cost curves for a monopolistically competitive firm. It poses a question about the firm's economic status at its profit-maximizing (or loss-minimizing) level of output and price.

**Diagram Description:**

- The horizontal axis represents Quantity, ranging from 0 to about 1,000 units.
- The vertical axis represents Price, ranging from $2.50 to $3.25.
- **Demand Curve (D = AR):** Slopes downward from left to right, indicating a typical demand scenario where higher quantities are demanded at lower prices.
- **Marginal Revenue (MR):** Also slopes downward but is steeper than the demand curve.
- **Marginal Cost (MC):** Upward sloping, crossing the MR curve from below.
- **Average Total Cost (ATC):** U-shaped curve, indicating economies and diseconomies of scale, and crosses the demand curve above the MR curve.

**Key Points in the Graph:**

- The intersection of the MR and MC curves determines the profit-maximizing quantity.
- The corresponding point on the demand curve (D = AR) at this quantity level gives the price the firm can charge.
- The ATC curve lies above the price at the profit-maximizing quantity, indicating that average total costs exceed price.

**Question Options:**
1. Be earning zero economic profit.
2. Be earning an economic profit.
3. Be earning an economic loss.
4. Be better off shutting down since total revenue does not cover fixed costs.
5. Have to expand to stay in business in the long run.

Based on the graph, the firm would be earning an economic loss (Option 3), as the price (from the demand curve) is less than the average total cost at the profit-maximizing output level.
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Transcribed Image Text:**Figure 10.5** illustrates the demand, marginal revenue, and cost curves for a monopolistically competitive firm. It poses a question about the firm's economic status at its profit-maximizing (or loss-minimizing) level of output and price. **Diagram Description:** - The horizontal axis represents Quantity, ranging from 0 to about 1,000 units. - The vertical axis represents Price, ranging from $2.50 to $3.25. - **Demand Curve (D = AR):** Slopes downward from left to right, indicating a typical demand scenario where higher quantities are demanded at lower prices. - **Marginal Revenue (MR):** Also slopes downward but is steeper than the demand curve. - **Marginal Cost (MC):** Upward sloping, crossing the MR curve from below. - **Average Total Cost (ATC):** U-shaped curve, indicating economies and diseconomies of scale, and crosses the demand curve above the MR curve. **Key Points in the Graph:** - The intersection of the MR and MC curves determines the profit-maximizing quantity. - The corresponding point on the demand curve (D = AR) at this quantity level gives the price the firm can charge. - The ATC curve lies above the price at the profit-maximizing quantity, indicating that average total costs exceed price. **Question Options:** 1. Be earning zero economic profit. 2. Be earning an economic profit. 3. Be earning an economic loss. 4. Be better off shutting down since total revenue does not cover fixed costs. 5. Have to expand to stay in business in the long run. Based on the graph, the firm would be earning an economic loss (Option 3), as the price (from the demand curve) is less than the average total cost at the profit-maximizing output level.
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