Familiarize yourself with a new social media platform or tool. You are probably already a social media user—now it’s time to learn about a social media platform or tool with which you are not yet familiar. Choose a social media platform in which you are not a member, or a social media tool that you have not yet used. Learn as much as you can about your selection from its home page, online reviews, and news articles. Create a presentation outlining the features, benefits, and drawbacks of your choice—including your own view of its effectiveness as a vehicle for social media marketing.

Familiarize yourself with a new social media platform or tool. You are probably already a social media user—now it’s time to learn about a social media platform or tool with which you are not yet familiar. Choose a social media platform in which you are not a member, or a social media tool that you have not yet used. Learn as much as you can about your selection from its home page, online reviews, and news articles. Create a presentation outlining the features, benefits, and drawbacks of your choice—including your own view of its effectiveness as a vehicle for social media marketing.

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter14: Exploring Social Media And E-BUSINESS

Section14.1B: Why Businesses Use Social Media

Problem 1CC

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