Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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External and internal forces: 'Business : Volkswagen Group'


i. Using a detailed SWOT analysis, describe the forces in the external environment that are impacting both directly and indirectly, as well as the internal strengths & weaknesses of the business.


ii. Explain whether the evidence suggests this company is responding effectively to the uncertainty these forces create.


iii. What recommendations can you suggest on HOW can this organisation respond to these threats, and HOW they can further utilize or build their capabilities?

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