Explain TWO (2) reasons why consumers do not pay attention to marketing messages. Suggest TWO (2) solutions to the reasons identified (with examples) which marketers can use to capture consumers’ attention.
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Explain TWO (2) reasons why consumers do not pay attention to marketing messages. Suggest TWO (2) solutions to the reasons identified (with examples) which marketers can use to capture consumers’ attention.
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- How might marketers determine the degree of involvement of their target audiences in their marketing communication activities?How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
- Think about some products where the customer and consumer are two different entities. Now if these products fall in different levels of consumer decision making, how would you undertake your integrated marketing communication efforts? Explain. Use examples if relevant.. Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market PlanningWhat is consumer-generated marketing? Describe examplesof both invited and uninvited consumer exchanges
- Briefly outline and explain what is your understanding of marketing Suggest three (3) reasons why companies engage in marketing Briefly outline four (4) benefits of marketing to a companyDefine the term Marketing Communication?By making reference to the terms: source, message and receiver factors, choose anadvertisement or commercial and discuss why it might be very successful in persuadingthe consumer to change their behavior (or purchase something that they do not need).