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- What are the potential disadvantages of using celebrityappeals in advertising?In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?-What is Practice-Based Advertising Theory? -What are the Cognitive Information Processing Theories in Advertising?
- Explain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?Do you think corrective advertising works? Evaluate the three corrective messages described in the text.All of the following are informative advertising objectives, except: Correcting false impressions Communicating customer value Explaining how a product works Creating customer engagement
- Observation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertisingWhat is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.Give example and compare uses of the appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?
- What are "negative keywords," and why are they useful in pay-per-click advertising?In not less than five sentences, discuss advertising and explain the difference between advertising and marketing communication. Note: Please include your source or reference at the end of your answer.Explain the promotion communication process and provide a case or an example to support your expression.