Explain the importance of understanding the Sector and Industry where a firm resides. Utilize Porter's 5 to explain the risks presented to specific industries. What Risks present themselves to firms with International operations?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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Explain the importance of understanding the Sector and Industry where a firm resides. Utilize Porter's 5 to explain the risks presented to specific industries. What Risks present themselves to firms with International operations?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing