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explain the importance of organizing and evaluate the fundamental factors to consider when determining the best span of management for operating leaders at the Coca-Cola Co.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Having a suitable organisational structure will enhance the competitive advantage of the Coca-Cola Co. in light of this statement, explain the importance of organizing and evaluate the fundamental
factors to consider when determining the best span of management for operating leaders at the
Coca-Cola Co.

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