Explain the Disruptive Innovation Model by Christensen (1997, 2015). Support your explanation with an example from an industry of your own choice.
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Explain the Disruptive Innovation Model by Christensen (1997, 2015). Support your explanation with an example from an industry of your own choice.
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- Explain how this innovation solution(injuries and violence) would address the 5 characteristics (Relative Advantage, Trialability, Complexity, Compatibility, and Observability)Describe the significance of Innovation Management?Outline the four categories of innovation and provide examples to illustrate its applicability in a real-worldcontext.
- Chapter 7 discusses diffusion of innovations. Whattype of innovation is the meal kit concept?Using the same product or service you used in question 5, use thediffusion of innovation theory to assess how quickly it will diffuse basedon its relative advantage, compatibility, observability, complexity, andtrialabilityPart One: Indicate whether the following sentences are true or false: levels of innovation can be classified as incremental/radical innovation or sustaining/discontinuous innovation. Incremental /radical innovation focuses on the newness and impact of innovation.
- Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…Are network effects good or bad for innovation? Explain.Why is it so difficult to predict whether an innovationmight disrupt an industry and when it could happen?
- Imagine you are the Director of Self Driving Car initiative at Uber. There has been a push back about this initiative both internally from the Uber Drivers and externally from general people who think they are unsafe to be on roads. Prepare a strategy that helps Uber grow and keep this initiative while managing all the stakeholders. Make sure you do a thorough analysis of the risks and advantages of this initiative, do an in depth stakeholder analysis and then use the rational decision making framework to come up with solutions and recommendations.Explain the concept of the "innovator's dilemma" in the context of disruptive innovation and its implications for established business models.The ‘diffusion of innovation’ theory introduced by “Everett Rogers” described the process by which an individual adopts a new idea. Based on the news about launching Tesla’s new smart phone, assess the market potential for the introduction of this type of revolutionary smart phones and global effects of Tesla’s innovation on the smart phone business.
