Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the concept of the "innovator's dilemma" in the context of disruptive innovation and its implications for established business models.
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- Analyse the contribution of innovation to business performance and discuss the benefits that can be gained as a result.arrow_forwardExamine the several approaches used by businesses toward using technology.arrow_forwardExamine the ethical and social ramifications of the use and deployment of new technologies.arrow_forward
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