Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Discuss the different roles played by the quantitative and qualitative approaches to managerial decision making.
Why is it important for a manager or decision maker to have a good understanding of both of these approaches in
decision making?

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Introduction to quantitative and qualitative approaches to managerial decision making.
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The different roles played by the quantitative and qualitative approaches
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It is important for a manager or decision maker
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