Explain the concepts of Global marketing benefits : Cost reduction. Increased competitive advantages on a global basis. Improved quality of products and services. Enhanced customer preference.

Describe Globalization-Changing Supply Strategy in a Dynamic World Economy?

Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.

Identify and briefly discuss the key reasons why a company may consider expanding outside its domestic market.