Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question

Explain the C2B model and give an example.

Expert Solution
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Introduction

The business model of an organization describes how it creates and delivers value. The model depicts the profit-making plan for the business. Business models play a key role in every type of organization. The core strategy for profitability is based on the business model. This model outlines how the business makes money through its products and services and customer base. 

 

Components of the business model:

  • Value proposition
  • Competitive advantage
  • Cost structure
  • Target market
  • Revenue streams
  • Profit margin
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