:Explain briefly , how Marketing may affect the quality positively and give an example.

Q No. 3: Elaborate the steps to provide Focus & Direction to Strategic Marketing Planning in Strategic Marketing Planning Process?

do you think would be most effective? Nia A free coloring book with purchase of markers Discount for the month leading up to school starting in the fall Collectible cards in each box of markers

Is the statement true or false? Q959: Customized products are commissioned by particular customer.

3. What is benchmarking?

Discuss: What would you include on a company-specific dashboard?

CASE STUDYFrom Holiday Inns to the InterContinental Hotels GroupThe history of the Holiday Inn motel chain is one of the great success stories in United States business. Its founder, Kemmons Wilson, while vacationing in the early-1950s, found the motels he stayed in to be small, expensive, and of unpredictable quality. This discovery, along with an unprecedented amount of highway travel due to the new, integrated interstate highway program, triggered a realization: there was an unmet customer need—a gap in the market for quality accommodations. Holiday Inn was founded to meet that need. From the beginning, Holiday Inn set the standard for offering motel features such as air-conditioning and icemakers while keeping room rates reasonable. These amenities enhanced the motels’ popularity, and motel franchising, which was Wilson’s own invention, made rapid expansion possible. By 1960, Holiday Inn hotels could be found in virtually every major city and on every major highway. Before the…