Expand the term CRM ?
In this competitive environment of global business, it is challenging for companies to maintain a ruthless, manageable and profitable relationship with customers at all times. Therefore, it is important to cultivate creativity, change and innovation in the organization.
In business, CRM represents Customer Relationship Management. CRM is a business plan and conviction that meets the changing expectations and requirements of customers and offers personalized and customized service to customers. This improves the pricing strategy and enhances decision making. It also enables the administration of better resources across customer responsibility. Companies always ask customer relationship management to pass on products to customers, create values and expect profitable revenue transfer. Customer relationship management can estimate how many brand-loyal customers a company has and whether it retains customers. If the company performs well in customer relationship management, the performance of the business will automatically improve.
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