Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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How can these Possible application (Nutshell and pipedrive) help in customer relationship management?
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- Define operational CRM, analytical CRM, and collaborative CRM. How do these types of CRM systems support different aspects of customer relationship management?arrow_forwardExplain the concept of Customer Lifetime Value (CLV) in CRM and provide a mathematical model for calculating CLV, considering factors like churn rate and acquisition cost.arrow_forward8. Ajax produces two basic products called A and B. Each week, Paul, the owner, plans to assemble 20 product As and 8 product Bs. a. Given this information and the following product structure diagrams for A and B, fill out the MRP records (inventory status files) for component parts G and Y for the next seven weeks. X A Part G Gross requirements Y Scheduled receipts Projected available balance Planned order release Q = lot for lot; LT = 1; SS=0. 0 Y (2 required) G 10 B Z F Week 1 2 3 4 5 6 7 Part Y Gross requirements Scheduled receipts Projected available balance 67 Planned order release 1 10 Week 23 4 5 6 7 Q=lot-for-lot; LT=2; SS=0. b. Suppose 10 units of safety stock are required for part Y. What changes would result in the records? Would the MRP system produce any exception messages?arrow_forward
- How does one go about building an ADT? Simply respond to the following questions.arrow_forwardWhat are the benefits and drawbacks of using a hosted software solution to "test drive" a possible customer relationship management (CRM) solution?arrow_forwardList any five tips that would help employers/employees provide quality customer service and enhance customer satisfaction.arrow_forward
- Discuss the 5 Whys tool and provide an example.arrow_forwardExplain the concept of the "long-tail" business model and its application in e-commerce. How does it impact product selection and customer engagement?arrow_forwardDiscuss: What would you include on a company-specific dashboard?arrow_forward
- Research the value of Customer Relationship Management (CRM) capabilities in an organisation. Describe how CRM may add value to the organisation. Compose a list of five key features for a CRM strategy that you think are the most importantarrow_forwardList and describe all the many ways that customer relationship management software reduces costs and makes a difference.arrow_forward
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