This is homework question, can you pls help me -) Marketing managers rely strongly on the vision and mission of the organization when they are developing marketing strategic plans because it leads the managers to support attributing the competitive advantage of the company Explain the importance of the vision and mission to develop strategic plans for marketing?

This is homework question, can you pls help me -) Marketing managers rely strongly on the vision and mission of the organization when they are developing marketing strategic plans because it leads the managers to support attributing the competitive advantage of the company Explain the importance of the vision and mission to develop strategic plans for marketing?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

1. Define Marketing Mix2. What are the 7 elements of the marketing mix and define each?
A common saying among managers is "if we can't measure it, we can't manage it." Is there such a thing as an overreliance on marketing metrics? Are there cases or specific aspects of marketing where a single- minded focus on metrics is inappropriate or detrimental to the firm?
1. What is a target market? Why is it important to know the target before creating the marketing mix?
2-5. What is the difference between a marketing dashboard and a marketing metric?
3. 4. What is the difference between customer satisfaction and customer loyalty? What is marketing management?
10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors
1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.
This is a marketing topic... Determine, how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?
5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.
4. What is marketing management?
.. How can organizations effectively select target markets for test marketing initiatives?
c. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?