Example of a company which uses B2B: Business to Business. Describe the firm and why it is an example of the particular business model.

New Recipe From the publication of her first book on entertaining back in 1982 to what is now the media empire called Martha Stewart Living Omnimedia (MSLO), Martha Stewart has capitalized on what she does best—helping people create a lifestyle in which the ultimate in cooking, decorating, entertaining, and other homemaking arts are emphasized and celebrated. What exactly does MSLO do? The company has two primary strategic goals: to provide original "how-to" content and information to as many consumers as possible and to turn customers into "doers" by offering them the information and products they need for do-it-yourself projects. The business is built around core subject areas including cooking, entertaining, weddings, crafts, gardening, home, holidays, babies and children, and keeping and preserving (clothes, mementos, decorative artifacts, etc.). From these different subject areas, content is developed for different media including magazines, books, network television, cable…

What advantages can customer relationship management provide a business and its clients? Give examples to clarify.

What is interesting about our current marketing? what could we do better? minimum 100 words( add reference please) course: E-commerce

Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.

In the context of the web, what is a cookie? What is the benefit of cookies for online shoppers? What is the risk?

Define BI (Business Intelegnces) and describe the major components of BI. (100 words or more)

One of your friends is contemplating opening food cart near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.