Answered: Examine the abstract provided and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

“Invented around 4000 BCE, the wheel is one of the earliest recorded innovations. While
it’s often forgotten as an innovative product, it continues to have an impact. Its inventive
design addressed a common pain point around moving multiple heavy objects at once.
The result was a circular frame that allows users to transport many heavy items in a
short time. Its significance is still felt today and has led to additional breakthroughs, such
as carriages and today’s more modern transportation methods.”

Source: https://online.hbs.edu/blog/post/innovative-product-examples

Examine the abstract provided and critically discuss how the 4P model of creativity were put
into effect when the wheel was invented around 4000 BCE

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