Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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During the Movement Control Order, it evolved into a vital service, and as people became more acquainted with platforms, they began to depend on them for their daily needs. When we launched the ringgit-to-ringgit Penjana Shop Malaysia Online campaign in August and September, in collaboration with the Finance Ministry and the Malaysia Digital Economy Corporation, we discovered that each new Shopey client who received a Penjana coupon went on to make four additional purchases. Nonetheless, certain issues persist, according to Ho, such as market digital literacy, which has been identified from the beginning. Shopee University will continue to offer free e-commerce education as a consequence, and the Shopee Education Hub has a variety of free materials. His statement continued: "We've also created seller support packages that contain discounts for local businesses as well as marketing incentives and other benefits." However, according to industry data, the Malaysian market still has a significant amount of potential to expand in terms of e-commerce penetration, which Ho believes is a positive development overall. In Malaysia, since e-commerce is still in its early stages, its contribution to total retail is still lagging behind global performance, suggesting that the country has a significant amount of room to grow. As a consequence, we should not rest on our laurels and but instead concentrate exclusively on our achievements. Instead, we must work on developing ourselves and catching up with the rest of the world's economy. A. According to the study, “Ho stressed that, based on industry statistics, the Malaysian market still has great potential in terms of e-commerce adoption.” What, in your opinion, are the roots of the term "industry data," and how would you define the term "e-commerce" in your own words?

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