Evaluate the advertising messages of Banyan Tree.How would you improve its advertising strategy?What salws promtion tools can the company use to supplement its advertising efforts?
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| Evaluate the advertising messages of Banyan Tree.How would you improve its advertising strategy?What salws promtion tools can the company use to supplement its advertising efforts? |
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- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.Give advertisement examples for six of the informative advertising objectives (totally thereare eight objectives).The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?
- Analyze their current advertising campaign(s) and other elements of the McDonalds Integrated Marketing Communication(IMC) strategy. Are they effective?How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?Describe the steps in developing an advertising cam·paign. What is a creative brief? What is meant by theappeal, execution format. tonality, and creative tacticsused in an ad campaign?
- Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.Debate on why you have selected an objective for advertisement during a specific stage?Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing and advertising campaign?How does an ‘ad exchange network’ differ from a ‘display advertising network’? Given an example of each.
- Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?Describe the types of advertising appeals that youthink would be most effective with Food Networkviewers.