Janiel has been tasked to market a new Gatorade drink. She wants to first understand the personality of the consumer group that will purchase this drink. Janiel decides to run several focus groups of Gatorade drinkers with the goal to find common traits across the groups of people. She is using what approach to understand the consumer's personality? Group of answer choices Psychoanalytic approach Idographic perspective Nomotheitc perspective Single trait approach. Self-congruency theory
Janiel has been tasked to market a new Gatorade drink. She wants to first understand the personality of the consumer group that will purchase this drink. Janiel decides to run several focus groups of Gatorade drinkers with the goal to find common traits across the groups of people. She is using what approach to understand the consumer's personality? Group of answer choices Psychoanalytic approach Idographic perspective Nomotheitc perspective Single trait approach. Self-congruency theory
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Janiel has been tasked to market a new Gatorade drink. She wants to first understand the personality of the consumer group that will purchase this drink. Janiel decides to run several focus groups of Gatorade drinkers with the goal to find common traits across the groups of people. She is using what approach to understand the consumer's personality?
Group of answer choices
Psychoanalytic approach
Idographic perspective
Nomotheitc perspective
Single trait approach.
Self-congruency theory
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