Critical Thinking Are there specific products that you purchase where branding does not matter and has never mattered to you? What characteristics of the related products and your own individual preferences can help explain why this might be the case?

How do brands help customers in product selection? How do brands help companies introduce new products? Explain the three levels of brand loyalty.

For Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.

We talk about the importance of branding and having a recognizable brand through your products, logos, etc.  How do you make your product or company a household name and readily recognized by everyone regardless of if they have ever used or bought your product?  Please explain in detail.

How   can a brand successfully expand into new markets while maintaining its core brand identity?

Explain how a commoditized product can be differentiated using branding?

What is the difference between corporate branding and individual branding?

If you will sell a product, what would it be and why? Give an example of the features/ benefits.

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?

How does branding relate to competitive advantage? Why do all firms not brand their goods, if this enables them to raise their price?