QUESTION ANSWER Assemble to onler (ATO prod are products that are designed and produced from the start to meet unusual customer needs or requirements They represent the highest level of customization Eorincer to-ondter (TOpdu Make-totock (MTS prouts Make-to-der TO puct IDON'T KNOW YET

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ANSWER
SCM Ch 3.
Assemble to-onler (ATO prod
are products that are designed and produced
from the stirt to meet unusual customer needs or requirements
They represent the highest level of customization
Enrineer te order (ETOpadu
Make-totock MTS proucts
fexible mar
Make-to-der TO puct
IDON'T KNOW YET
See m
Transcribed Image Text:QUESTION ANSWER SCM Ch 3. Assemble to-onler (ATO prod are products that are designed and produced from the stirt to meet unusual customer needs or requirements They represent the highest level of customization Enrineer te order (ETOpadu Make-totock MTS proucts fexible mar Make-to-der TO puct IDON'T KNOW YET See m
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