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Discuss the impact of the technological
environment on a firm’s marketing activities.
Step by step
Solved in 2 steps
- Discuss in what ways technology affects marketing. Think both from consumers' and marketers' sides.What is the essence of technology and how does it relate to the Trajectories of Technology in Marketing ?Explain how the evolution of technologies influences the marketing environment? . How can it be applied in your real life?
- How does high-tech marketing contribute to driving innovation and market disruption in the industry?Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?Take into consideration the macroenvironment factors that drive the way you do business today. How will these factors change in the future? What other major trends could affect marketing?