Effective goals should be ____________ steps that move your company toward achieving its longer-term mission and vision, such as improving the environment, alleviating suffering, or simply making money.

Effective goals should be ____________ steps that move your company toward achieving its longer-term mission and vision, such as improving the environment, alleviating suffering, or simply making money.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1-Intangible

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4-Careful

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