Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Effective goals should be ____________ steps that move your company toward achieving its longer-term mission and vision, such as improving the environment, alleviating suffering, or simply making money.
1-Intangible
2-Tangible
3-Forward
4-Careful
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