Answered: During the revision process, how should…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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To make a message visually inviting and easy to read, what is the ideal length for most paragraphs? Select one: a. One screen of a mobile device b. Between 300 and 500 words c. At least one page d. One sentence e. Short to medium When you're writing a business message, use headings and subheadings to Select one: a. all of the above. b. indicate shifts from one idea to the next. c. capture the attention of your readers. d. reveal how your document is organised. During the revision process, how should you treat the most important ideas in a message? Select one: a. Prioritise ideas based on corporate norms b. Do a second pass at the outline to make sure you hit all the key points c. Use bold and italics generously to highlight important ideas d. Make sure they get the most attention in the document and are in the most prominent positions e. Verify your research

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