Dove's "campaign for real beauty" is designed to make the public recognize that our standards ofbeauty are too high, and that every girl should feel beautiful just the way she is. Dove's campaignexemplifies what type of positioning?attributes and vertical differentiationcompetitive advantage based on peopleO vertical differentiationbeliefs and valuesattributes

Attributes and vertical differentiation refers to producing products as per the needs and…

Answered: Dove's "campaign for real beauty" is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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