Dove's "campaign for real beauty" is designed to make the public recognize that our standards of beauty are too high, and that every girl should feel beautiful just the way she is. Dove's campaign exemplifies what type of positioning? attributes and vertical differentiation O competitive advantage based on people O vertical differentiation beliefs and values attributes

(a) What is the imageyou first have when you hear the brand mane"Bitter Girls"? What are both(b) the strengths and (c ) the weaknesses in linking this brand name to the concept of empowering tweens and teens?

I need this question done in 10 minutes    A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not.  B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour).  C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.

1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability  d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness