Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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If a middleman is eliminated from a
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- Agents and brokers: a) take the title, assume risk and generally are involved in buying and reselling products to industrial or retail customers b) take title to products and negotiate sales but do not physically handle products c) negotiate purchases and expedite sales but do not take title to products d) are part of the producer’s vertically integrated distribution channel e) are highly specialised wholesalers who act as facilitating agencies for producersarrow_forwardDescribe the key functions performed by marketing channel members ?arrow_forwardWho is the middleman between the wholesalers and the consumers? Manufacturer Broker Retailer Wholesalerarrow_forward
- The role of marketing distribution is to facilitate the production of products without direct customer feedback to help a company develop a direct channel selling system to buy small quantities of products from producers and break them down into narrow assortments for customers to increase the amount of work that must be done by producers and consumers to transform the assortments of products made by producers into the assortments wanted by consumers E O O O Oarrow_forwardChoose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…arrow_forwardDescribe the four sales channels. Over-the-counter (retail) selling takes place in a retail location and usually involves providing product information and completing a sale. Field selling involves making personal sales calls on customers. Under certain circumstances, telemarketing is used to provide product information and answer questions from customers who call. Inside selling relies on phone, mail, and e-marketing to provide sales and product services for customers on a continuing basis.arrow_forward
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