Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Discusses the differences between interviewing and sampling techniques in information gathering
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- Which type of survey provides the greatest flexibility for asking probingquestions: mail, telephone, or personal interview?arrow_forwardExamine the processes that various companies use to manage their data.arrow_forwardDifferentiate between the target population and sample as used in business researchmethods.arrow_forward
- Compare the use of questionnaire and the use of semi-structured interviews for addressing a research question. How is the choice over these alternative research methods related to the use of a structural model?arrow_forwardDescribe and elaborate on the numerous categories of available data sources.arrow_forwardThe qualitative data collection takes many forms but interviewing and observing are amongthe most frequently used. Describe in detail the different interview formats used in thegathering of qualitative data. Provide relevant examples of the scenarios where each formatis more appropriate.arrow_forward
- how are the terms generalization and observation related ?arrow_forwardIn a Research Project, how will questionnaires be implemented in practice? What are the specific procedures?arrow_forwardWhy are phone calls a more effective technique of data collection when compared to other approaches?arrow_forward
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