Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Discuss, with reasons, whether they fall into the category of applied or
basic research.
Scenario 2 Reasons for absenteeism
A university professor wanted to analyze in depth the reasons for
absenteeism of employees in organizations. Fortunately, a company within
20 miles of the campus employed her as a consultant to study that very issue.
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