Discuss the risk that a retailer may experience when choosing to use public relations and publicity as its only means of promotion instead of using traditional advertising (e.g., print ads, television commercials, and radio spots).

Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that compa…

This topic is significant in the professional exams for both undergraduate and graduate courses, especially for