Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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Topic: Channel Structure
1. Discuss The Approach To Designing A Channel Structure and explain its importance.
" The approach to designing a channel structure "
• Set and coordinate distribution objectives
• Specify the distribution tasks
• Develop alternative channel stracture
• Evaluate the relevant variables
• Choose the best channel stracture
• Select channel members
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