Discuss The Approach To Designing A Channel Structure and explain its importance.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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Topic: Channel Structure 1. Discuss The Approach To Designing A Channel Structure and explain its importance. " The approach to designing a channel structure " • Set and coordinate distribution objectives • Specify the distribution tasks • Develop alternative channel stracture • Evaluate the relevant variables • Choose the best channel stracture • Select channel members
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing