Discuss the advantages and disadvantages of an optimized supply base.  How can a buyer overcome the disadvantages?   Please provide APA 6th Edition (American Psychological Association) style citations and references. maximum 2 references would be fine.

Scotch Whiskey, Champagne Sparkling Wine, Parmesan Cheese, Dijon Mustard—what do all of these have in common? They are not brand names but rather geographical indicators (GIs) of the origins of these foodstuffs. Europe has a long history of gastronomical delicacies that the European Union has been eager to protect for economic reasons. For example, not just any sparkling wine can be labeled champagne because only sparkling wine produced in the Champagne region of France can put that on the label. The British government is launching a registry of Scottish whiskey makers to protect its $4 billion industry from imitators who label their whiskey as Scotch. True Scotch must be aged in oak casks in Scotland for at least three years. Dijon mustard must be produced in Dijon, France, with chardonnay wine from the Burgundy wine region. Parmesan cheese was developed more than 2,000 years ago in Parma, Italy, which also boasts Parma ham (Prosciutto di Parma). True Swiss cheeses, such as Emmental,…

Answer the following questions in a single document: Select an organization (or make one up) that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.  Select an organization (or make one up) that markets to other businesses. Discuss how online shopping has changed in the business-to-business market using an example.  please kindly include references and a link

You are the marketing director for a minor league baseball team, and (not unlike a certain major league baseball team in this city) you are interested in ways to increase attendance.You think that attendance is likely driven by several factors, including how competitive the team is, the weather, and certain price promotions which are offered periodically throughout the season  (e.g., ‘Buck Night’, where all parking, hot dogs and soft drinks are only $1). Based on data from several prior seasons, you estimate the following regression model for attendance: attend= 1000 + 10,000 win% + 1500 sun + 1200 sun*promo  where, attend = attendance in number or patronswin% = team’s winning percentage (a measure of how competitive they are)sun = 1 if the weather is sunny, 0 elsepromo = 1 if the game offered a price promotion, 0 else. a) Draw a graph of the relationship between attendance and the team’s winning percentage, for the case when there is a price promotion on a sunny night.  Also, graph…

What can be the segmentation strategy of a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? How can a geographic segmentation method and a benefit segmentation method benefit a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? What external data can I use to support the claim that the consumers living within regions with hot climate will buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking and that sales will be higher in summer? Using the differentiated targeting strategy, how can we target the home cooks and professional chef segments to buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? Using the PESTEL analysis, identify and explain the environmental factors that could affect the launch and commercialization of the stainless steel pan with digital…

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy ; * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency * * Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service

Identify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.

Think about the following:Do you prefer Coke products or Pepsi Products?Food and wine pairing techniques  Answer the following question: Why do you think your preference is better? Explain which brand you would put in your hotel and why? Perhaps you would put the alternative to your favorite. Then explain why such a decision could have in impact on your business. Which type of wine would you recommend with the following and why? Chicken Picatta Apple-glazed Roast Pork Tenderloin Beef Wellington

3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved.       Only typing answer Please explain step by step