Discuss the actions companies can implement to minimize the potential negative impact of service variability on the delivery of customer service

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Discuss the actions companies can implement to minimize the potential negative impact of service variability on the delivery of customer service.

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