2. Identify the target market for the retail trade and discuss how it is trying to develop an advantage over its competitors

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.7: Strategies For Reaching Target Markets
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2. Identify the target market for the retail trade and discuss how it is trying to develop an advantage over its competitors

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