Surf the Web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is the most effective and why?
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Surf the Web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is the most effective and why?
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- Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them. What would be the advantages and difficulties of companies when implementing social media marketing? You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life.You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.
- Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.List the key components of integrated marketing communication?
- Discuss this -In a rapidly evolving digital landscape, how can a company effectively integrate traditional and digital marketing channels to ensure a cohesive and impactful marketing communication strategy?What are the reasons of growing popularity of Integrated Marketing Communication in today's business context ?Explain the goals and objectives of marketing communication. Give examples and expand the answer
- In a rapidly evolving digital landscape, how can a company effectively integrate traditional and digital marketing channels to ensure a cohesive and impactful marketing communication strategy?With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?Why is a target audience crucial in developing an effective Integrated Marketing Communication strategy?