Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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You are required to develop a brief marketing plan for a Shampoo product, that you will launch in your country. This
new product can be an extension or adaptation of a currently existing product in your country. 


1. Description of the Product: What exactly is the product? What are the features and how do these
benefit consumers?
2. Target Market for the Product: Which group of consumers is the product targeted to?
3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how
you will address product features, distribution, promotion, and pricing for the product.
4. Conclusion: What value does this product offer to consumers that makes it unique or superior to other
similar products on the market, and that is it likely to make it successful? 

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