Classify the types of consumer decision makingand the level of involvement

Q: What role do ethics play in marketing research? Why is it important that marketing researchers be et...

A: When a marketer makes market research, it has to follow some ethical and moral duty to maintain the ...

Q: 1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish?...

A: Yes, the company Pegasus is able to establish a good customer relationship The company use the follo...

Q: The _______________ stage of the AIDA model is most important when we want to influence customers to...

A: The AIDA Model helps to identify the stages, which an individual undergoes during the buying process...

Q: What types of problems does a weak product cause in aproduct mix? Describe the most effective approa...

A: The wrong product selection in the marketing can lead to a decline in sales and loss in the short-ru...

Q: The potential for failure in the Communication Process Model can happen anywhere during the process ...

A: Communication is the flow of information in a hierarchical structure and chain in command line invol...

Q: An issue of Sunset Magazine includes a five-page piece on Hawaiithat’s sponsored by the Hawaiian V...

A: Testimonial advertising involves endorsement by a person or an entity.  Hence option A is the correc...

Q: Discuss the impact of strategic alliances on international marketing strategies.

A: Tactical alliances are very popular in today's situation. In the business environment, these days’ a...

Q: Discuss Edward David Jones’ contribution to marketing..

A: Business is an integral part of modern society, a commercial activity that provides goods and servic...

Q: Cheese manufacturer, Ashe Mountain Corp., started a new chain of movie theaters called Ashe Mountain...

A: Marketing strategy coordinates employees toward a specific goal at a particular time. With a good ma...

Q: What are the categories of situational factors thatinfluence consumer buying behavior? Explain howea...

A: There are certain factors which are relatively associated with the immediate surroundings of the buy...

Q: Customer feedback in process design is lower as:a) the degree of customization is increased.b) the d...

A: Customer feedback is a marketing technique according to which an organization can satisfy their cust...

Q: In developing trails for hiking and biking to bring its winter ski customers back in the summer, Mou...

A: The above questions deals with the Ansoff matrix which has 4 components -Market development,Diversif...

Q: Discuss the six step price setting procedure in marketing

A: Price setting is a vital component while launching a product in the market. Price is an important fa...

Q: The way consumers evaluate and choose a product depends on their degree of involvement with the prod...

A: It is true that the consumer's decision to choose a particular product depends upon how much involve...

Q: What are the two major parts of a marketingstrategy

A: A marketing strategy is a plan devised for efficient utilization of the  organization resources to m...

Q: Hewlett-Packard decided that too many other companies were attracting its customers by advertising t...

A: A marketing strategy provides power to an organization using which it can attract more customers and...

Q: Powerful retailers are demanding cash payments from manufacturers for access toshelf space. These pa...

A: Powerful retailers are demanding cash payments from manufacturers for access toshelf space.

Q: Identify and describe the major ingredients of a promotion mix

A: Promotion mix is nothing but a combination of elements that helps in creating awareness and attracti...

Q: Converse started selling its “high-top” canvas basketball shoes in colors such as hot pink, lime gre...

A: Converse tried to change the positioning of their shoes by adding more color options. This was a new...

Q: Nicole, a recent college graduate with a degree in advertising, hopes to gain employment with an age...

A: The generalist position is often given to the candidates possessing an average knowledge base and pl...

Q: Where are data for marketing research obtained? Giveexamples of internal and external data.

A: Step 1 The data for marketing research are obtained from the following source Primary source Second...

Q: What performance standards do you think Netflix uses to evaluate the outcome of its marketing strate...

A: Netflix is the fastest growing online steaming platform which has a marketing mix strategy, using wh...

Q: What steps would you advise John Lewis to take to research the market for virtual stores in central ...

A: It's prudent for any marketer to first assess the market and analyze the target audience in order to...

Q: 1.Briefly explain the stages of the Product Life Cycle   2. Why does company need to know what stage...

A: Every product has its own life cycle. The stages of the product life cycle follow an S-shaped curve ...

Q: The most risky and challenging opportunities usually involve: A. market development. B. product deve...

A: Risk involves any unexpected event or harm which can negatively impact the business and cause loses.

Q: When demand exceeds capacity?

A: The mismatch of the demand and supply cycle due to certain economical constituents' impacts on the o...

Q: What is the rationale for market segmentation, targeting, and position in the design of customer-dri...

A: The STP model is one the most important when we talk about deigning marketing strategies.Segmentatio...

Q: Scope and limitaions of the study about the effect of advertisements on marketing students

A: Scopes of the effect of advertisement on marketing students are: Budget Deliverables Allocating del...

Q: Summarize why it is important to examine andrespond to the marketing environment.

A: Marketing environment refers to the factors and environment which surround the business and affect t...

Q: Describe the functions a package can perform. Whichfunction is most important? Why?

A: It is an ancillary marketing function for the product's safety and visibility in the market.